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How to Create Your Skincare Routine

Your skin deserves a ritual, not just a routine. At AquaTheory, every product is designed to work together in perfect sequence, layering hydration, nutrients, and protection to help your skin look its healthiest and most radiant.

Your AquaTheory Ritual, Simplified

  1. Cleanse → removes buildup

  2. Tone → balance + prep

  3. Serum → active treatment

  4. Moisturize → hydrate + seal

  5. Eye Cream → brighten + smooth

  6. Mask → boost weekly care

Follow these six essential steps to build your complete skincare routine from start to finish.

1. Cleanser — Wash Away Impurities

  • Start your routine with a gentle cleanser to remove makeup, sunscreen, oil, and environmental buildup.
  • Cleansing prepares your skin to absorb the active ingredients that follow, allowing every step to perform better.

Try: SolarWash Vitamin C Wash or SugarFloat Sulfate-Free Cleanser for a fresh, clean canvas that won’t strip your skin’s natural moisture barrier.

2. Toner — Balance and Prep

  • After cleansing, use a toner to rebalance your skin’s pH and provide an instant boost of hydration.
  • Toners help refine pores and enhance the absorption of serums and moisturizers applied afterward.

Try: HydraBalance Toner for a refreshing, moisture-locking layer that soothes and revitalizes.

3. Serum — Target and Treat

  • Serums deliver concentrated active ingredients deep into the skin where they’re needed most.
  • Whether your goal is hydration, brightening, or firming, this is where you customize your routine.

Try: Radiance Renewal SolarC Vitamin C Serum for glow and tone, or FloodLine Hyaluronic Serum for plump, dewy hydration.

4. Moisturizer — Seal and Protect

  • Lock in moisture and create a protective barrier to prevent water loss and keep your skin soft and supple throughout the day.
  • A good moisturizer balances oil production and supports long-term skin health.

Try: HydraGlow Daily Moisturizer or Age Reset Renewal Cream for smooth, resilient skin that stays hydrated from morning to night.

5. Eye Cream — Revitalize and Brighten

  • The skin around your eyes is thinner and more delicate, requiring a specialized formula.
  • Use your ring finger to gently tap a small amount of eye cream under and around the eye area to target puffiness, dark circles, and fine lines.

Try: LumaLift Eye Gel to awaken and brighten tired eyes with vitamin-rich hydration.

6. Mask — Deep-Treat Weekly

  • Masks provide an intensive boost to your routine by delivering targeted benefits once or twice a week.
  • Use after cleansing (and before toner) for the deepest treatment or after serum for an extra moisture surge—depending on your skin’s needs.

Try: Clarifying CarbonTheory Charcoal Detox Mask for congested skin or AquaBomb Mask for instant radiance.

Consistency is key, repeat your core routine daily, and your weekly mask will take your glow to the next level.


Discover your skin’s perfect balance with AquaTheory’s complete line of cleansers, toners, serums, moisturizers, eye treatments, and masks, all designed to hydrate, renew, and reveal your natural radiance.

Take our Skin Quiz to discover which products are right for you!

Want to learn more about skincare routines? Visit our blog.